路虎揽胜作为一款集奢华与性能并存的全地形SUV，于1970年由设计师斯彭·金完成初代设计，历经半个世纪、五次更迭，直至本次与STP时宫数字艺术团队共同合作，于上海上升·新所的海军俱乐部亮相的第五代新品揽胜，并为观众带来一场视听结合的至臻盛宴。

Land Rover unveiled the fifth-generation new Range Rover at the Naval Club of Shanghai Shengshang Xinsuo, bringing the audience a feast of audio-visual experience.

路虎揽胜上海上生新所楼体投影秀

Brand positioning

Global launch

Creative concepts

Copywriting

Screenwriting

Content writing

Design

Team extension

In this event, STP Digital Technology utilized 3D building mapping technology, drawing inspiration from Range Rover's classic Three Lines by Spen King. Usingdigital art, the event traced five key milestones in Range Rover's history.

Range Rover Shanghai Building Light Sculpture Mapping

广汽本田汽车展巨型扭蛋机互动装置

交互装置

Muti-sensory Installation

丽柏广场多媒体数字互动体验空间

Let the stars align and send us a message.

广东省广州市天河区车陂大岗北新建路4号1栋1117-1119房时宫数字科技有限公司

Projection mapping and premium automotive launch visuals for Range Rover, created for a high-impact brand presentation and event media moment.