我们创意团队与全球知名运动品牌NIKE强强联手，共同打造了一场极具震撼力的视觉盛宴。这次合作以重新诠释LEBRON 18运动鞋为核心，通过巧妙的层次构思，将这款经典球鞋以全新的姿态呈现，完美融合了现代科技与古城的历史辉煌。项目选址于古城中心，我们巧妙运用了城楼的独特结构，打造出一个个纵深交错的空间，层次感十足的投影效果让观众仿佛置身于电影般的梦幻场景中。每一帧画面都经过精心设计，质感如同银幕上的大片，为现场观众带来了一次前所未有的视觉洗礼。此次不仅仅是一场视觉体验，更成为了社交媒体的打卡热点，吸引了众多游客与球鞋爱好者前来拍照留念，成功将古城与现代潮流文化融为一体。

This collaboration reinterprets the LEBRON 18 sneaker, presenting this classic sneaker in a new look through clever layering, perfectly blending modern technology with the ancient city’s historical splendor.

NIKE北京德胜门楼体投影秀

Brand positioning

Global launch

Creative concepts

Copywriting

Screenwriting

Content writing

Design

Team extension

STP Digital Technology teamed up with global sports brand Nike to create a visually stunning spectacle, focused on reinterpreting the LeBron 18 sneakers. By skillfully layering concepts, the project presented the iconic shoes in a fresh light.

Nike Beijing Deshengmen Building Projection Show

广汽本田汽车展巨型扭蛋机互动装置

交互装置

Muti-sensory Installation

丽柏广场多媒体数字互动体验空间

Let the stars align and send us a message.

广东省广州市天河区车陂大岗北新建路4号1栋1117-1119房时宫数字科技有限公司

Projection mapping and brand activation visuals for Nike LeBron 18, designed to create a dynamic launch experience and shareable media moment.