为更好地与年轻消费群体沟通，宝洁天猫旗舰店推出“RUN有引力”主题快闪店活动。我们的创意团队针对宝洁的需求，提供一体化的创意及技术支持服务，助力其解决了如何通过互动体验与年轻消费者深度连接的痛点。我们通过红外感应数据追踪和体感交互技术，结合沉浸式多屏与投影，为快闪店打造了全方位的视觉覆盖。创新的DIY数字场景体验，利用RFID技术实时感应产品，个性化展现宝洁产品卖点，提升消费者互动感与品牌认知。同时，荧光跑道区域结合KINECT技术和粒子流效果，增强了用户的沉浸式体验。

We used infrared sensing data tracking and somatosensory interaction technology, combined with immersive multi-screen and projection, to create a full range of visual coverage for the pop-up store.

天猫宝洁沉浸式互动数字体验空间

Brand positioning

Global launch

Creative concepts

Copywriting

Screenwriting

Content writing

Design

Team extension

Our creative team provided integrated creative and technical suppot, helping P&G address the challenge of connecting deeply with young consumers using infraredtracking, body interaction technology, immersive multi-screens, and projections.

Tmall P&G

广汽本田汽车展巨型扭蛋机互动装置

交互装置

Muti-sensory Installation

丽柏广场多媒体数字互动体验空间

Let the stars align and send us a message.

广东省广州市天河区车陂大岗北新建路4号1栋1117-1119房时宫数字科技有限公司

Interactive media and brand activation content for Tmall and P&G, combining digital visuals, visitor engagement, and commercial experience design.