IMMA作为虚拟偶像数字人，在全球范围的Z世代群体中拥有超高人气。IMMA作为虚拟代言人的屈臣氏苏打汽水广告在中国首次亮相。超级写实偶像IMMA与超写实奇幻实验室的后期场景吸引了大批观众。我们联合IMMA日本技术团队，使用好莱坞拍摄设备MOTION CONTROL拍摄，实现真人实拍、三维动画、视觉特效合成，力求最真实、有质感的画面效果

屈臣氏Imma虚拟偶像数字人 Watsons Imma Virtual Idol Digital Human

屈臣氏IMMA虚拟偶像数字代言人

Brand positioning

Global launch

Creative concepts

Copywriting

Screenwriting

Content writing

Design

Team extension

This project showcased STPs expertise in virtual influencer IP development and commercialization, earning high recognition from the industry and market. Partnering with Immas Japanese tech team, we used Hollywood grade Motion Control filming techniques.

Watsons Imma Virtual Idol Digital Human

广汽本田汽车展巨型扭蛋机互动装置

交互装置

Muti-sensory Installation

丽柏广场多媒体数字互动体验空间

Let the stars align and send us a message.

广东省广州市天河区车陂大岗北新建路4号1栋1117-1119房时宫数字科技有限公司

Virtual idol and brand visual content case study for Watsons, using digital character media and immersive visuals for campaign storytelling.